There is was one thing that all athletes need to remain competitive during the grueling grind of training - water. Quite simply, you can not compete at the highest level if you are not well hydrated. Your body breaks down. It takes longer to recover. It just isn't a good idea to step on a track, a soccer field, a basketball court, or any other competitive place without being well hydrated. 

This sports analogy was one of the insights that lead me to creating the Huetiful Hair Steamer. The other insight came from my brand management and marketing work at Procter & Gamble (makers of Olay, Pantene, Head & Shoulders, and more). I would have to go into homes and observe products being used. I also had to look in closets and under sinks to understand how products are stored, when are they used, how can we make life a little easier. There was one universal finding. One common thing that I noticed. 

"There were a ton of half used conditioners, hair treatments, and oils in every house." As a brand manager selling shampoo and conditioners, that can be a gloriously thing to behold. However, if you want to own a company that RESOLVES beauty care frustrations and that provides innovative solutions that save hard earned money, it was quite a shocking discovery. 

You might be one of those with 15 half used products. In fact, I know that there are some self professed product junkies reading this right now. Here is the secret that I want to let you in on.   

It's like this...

When you're body is thirsty, it needs water (hydration). It doesn't need more oil. More vitamins. You quench that thirst with water. Likewise, when your hair is parched and dry it also needs water (hydration). 

One of the most effective ways to restore this hydration is through hair steaming. Steam has always been known to "lift". So, as you sit underneath a hair steamer with conditioner on your hair, the cuticles are lifted and this allows for both the steam hydration and the conditioner to better penetrate deep into the hair's cortex (center). 

So, next time your hair is dry and parched - consider a Huetiful Hair Steamer as your Hair Thirst Quencher. I know. I know. You've been burned by the "must have" gadget of the year before. To take away the risk, we offer a 60-Day, 100% Money Back Guarantee. Try it for up to 60 days. If you're not satisfied after using in several times, you can return it for a refund. Huetiful will even pay to have it shipped back to us. 


- Ken Burkeen, Creator / CEO, Huetiful





Written by Ken Burkeen — August 14, 2013